I TRY TO CREATE CONTENT THAT ELICITS A STRONG RESPONSE:

a voice message from MY client, who was sobbing:

“I’m crying because I just read the brand bible and you nailed it. It’s such a beautiful compilation of so many things that I know and haven’t been able to actually put into words. You totally get it.”

FROM JAYNEIL DALAL, CREATOR OF THE A.I. CHATBOT THAT HELPED 500+ CONFERENCE ATTENDEES GET THEIR QUESTIONS ANSWERED:

“Anja is hands down one of the best UX brand strategists. She designed the brand guidelines for the MidwestUX conference as well as the dialogue, tone of voice for the conference chatbot. The attendees raved about her work all day at the conference.”

A NOTE from the EDITOR-IN-CHIEF, after bringing ME ON AS CREATIVE DIRECTOR FOR a SMALL ZINE:

“Anja took a hodgepodge of submissions and pieced them together with cohesive organization and alluring graphics, resulting in a magical publication that was more special and stunning than we ever could have hoped for.”

AN EMAIL RESPONSE TO USER WHO WAS TOUCHED BY A LINE OF MICROCOPY I’D WRITTEN

“I just wanted to say thank you, thank you so much for calling me “Shakespeare.” I am in my feelings feeling very astonished and so thankful.”

and one COLLEGE STUDENT who hated my “May is Mental Health Month” email

“go fuck yourself and your mental health.”